Hiya, I’m Rachel Spencer and I help small business owners in the pet industry learn how to use publicity to raise their profile so they can make an impact – and make more sales.
You keep hearing about how important it is to ‘put yourself out there’ but it feels overwhelming and a bit scary.
I hear you – because for YEARS I felt the same.
I didn’t put myself out there and I felt like I had to hide away, quietly hoping that people would stumble across me.
Imagine if you could raise your pet business profile so that more pet parents knew all about you and what you have to offer.
The good news is, you can!
You don’t need to hire a fancy PR firm to get in the press.
Get thousands, even millions of fresh eyes on your business
Stand out from the competition
Build trust in your product or service
Become the EXPERT
Make more sales
Boost your self-worth, so you can confidently raise your prices
Let me tell you a secret.
Small business owners with interesting products, a tale to tell, or who are able to share their expertise.
They’d rather chat to YOU than go through a PR company. I will show you how to find press opportunities to build your brand.
Julie Maxted – DogG8
When we launched our new Dog-G8 business, we knew we wanted to gain valuable PR and decided that I should take part in a programme run by Rachel.
Although I have experience in PR, I felt I needed to ‘brush up my skills’. Working with Rachel has been invaluable. It was undertaken through the pandemic, but Rachel remained positive and upbeat throughout.
Nothing was too much trouble and the contents of the programme and contacts with the press and fellow colleagues in the pet industry were priceless.
If you’re running any kind of pet business and would like to gain further publicity and meet like minded people, I cannot recommend Rachel and her programme highly enough.
Learn how to
Find stories in your business journalist WILL be interested in
Write a press release
Identify and opportunities when they arise
Position yourself as an expert
Increase your confidence to put yourself out there
So you can
Feel every inch the expert you are
Build your authority
Raise your profile, so that you can charge more, feel valued and reach more people who need you
Stand out in a saturated market
Check out where my clients have featured….
I tried to do a few bits of media myself and the main problem I had was getting a journalist’s attention. I felt like I wasn’t interesting or newsworthy enough.
Then I joined Rachel’s programme and she showed me exactly how to connect with journalists, to create ideas and to jump on the opportunities that are out there.
It’s not just a ‘here you go, off you go, get on with it.’ Rachel actually gives a crap about how well you’re doing.
One day, she messaged and said, ‘Go and buy the Daily Express, you’re in it.’ And it was a two page spread. I’ve also done BBC Radio, Your Dog, local newspapers and more.
Rachel is an absolute star, she gives so much help and support and has a genuine care for people.
LISTEN TO THE