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Twelve Days of Pet Business Content Ideas

Dec 10, 2020 | Content Marketing Tips, Podcasts

As we head into the festive season, it’s a fun time to get creative with your content.

It’s vital that you keep up engagement with your pet business clients and followers over the holidays, ready for a prosperous New Year.

If you find yourself drawing a bit of a blank with what to post, I’ve created a simple list of ideas to inspire you!

And if you’re looking to plan your publicity for 2021, then I have a class happening on January 7th where you can plan the whole year.

It’s £47 and for this you have the recording, a workbook with key dates in and awareness days, and month by month sections so you can plan out your campaigns for the whole year.

To secure your space, click here

Or you can upgrade for £67 to the Christmas Cracker package and spend a month inside the membership where you can access classes with Janet Murray, May King Tsang, Jenna Sloan, Helen Motteram, Rosie Robinson and Anna Webb.

PLUS you get the Publicity Planning class, PLUS Pricing with Sally Farrant and Mindset with Sarah Baxter.

You can read the full breakdown here.

For the Month in the Membership AND the Publicity Planning click here


  1. What would your pet’s New Year Resolution be?

We all love talking about our pets and thinking about what goes on in their heads.

Coming up with ideas about what their resolutions would be, or perhaps what we may like them to be, is a really fun way to get your audience talking and sharing with you.

2. What’s on your pet’s Christmas list this year?

Has your pup been naughty or nice? Is your kitty in the dog house, or are they due a catnip bonanza this year?

You could compile a blog post of gift ideas for pets or simply ask on your social media channels whether your follower’s pets will be getting a stocking full of coal or goodies this year! Even better, do both!

3. Do you go for a Xmas dog walk or have a family snooze after your Xmas lunch?

Traditions vary from household to household. While some of us relish some fresh air and a stroll in our Christmas jumpers, others enjoy a bit of an afternoon nap after the feast.

Which camp are your clients in?

4. Show us your festive get up

We don’t need much of an excuse to show off pictures of our pets, so this is a great one to encourage a bit of interaction with your followers. Who doesn’t like a pet inspired festive photo or five?!

Ask your followers if they have a Christmas outfit for their pet? Or a decorative collar or lead.

Patch has a set from Leo, Charley and Me with Christmas puddings and robins on and also one of Daisy’s old ones with penguins.

5. Does your pet get a Christmas dinner?

You could go all out and create a blog post of festive pet-friendly recipes for your furiends and fans or simply pose the question on your socials. Does your pet get a festive feast?

6. 12 days of….

You can get creative here with 12 days of pretty much anything.

Twelve days of dog pics, 12 days of training tips, 12 days of games to play with your dog, 12 days of dog friendly festive recipes. You get the idea!

7. Make a New Year promise to your pet.

With us humans notorious for making resolutions we just can’t stick to, how about inviting your followers to make 2021 different.

Make a promise to your pet for 2021, and you’ll be more likely to stick to it; ten minutes of play a day, a walk a week with your phone in your pocket, what would you promise your pet?

8. Festive How-to guides

How-to blog posts are very popular. Could you share a festive how-to?

Here are some examples; How to help your dog cope with visitors over Xmas, how to survive new year fireworks, how to pet-proof your Xmas tree.

9. A Christmas Gift Guide

Help your followers with ideas for Xmas gifts for the pets or pet lovers in their lives.

You could do this as a blog, a 12 days of gifts feature, or even as an engagement post asking your audience to share their favourite pet-themed Xmas gifts.

10. A time for giving

We all get a little more generous over the festive period. This is a great time to shine a light on charities and projects, making a difference to pets and pet owners.

Pen a blog or share a story about a charity you’d like to support this Christmas.

11. Naughty or nice

Is your pet on the naughty list or have they been good? This is a great conversation starter and people love sharing funny stories about their pets.

12. What’s next for 2021

Well 2020 hasn’t been the best so how about starting a conversation about what 2021 has in store. This could be anything from pet activity trends to travel to popular breeds, causes or charities people are supporting.

However you choose to engage with your client’s over the holidays, I hope you all have a truly wonderful festive period after a somewhat challenging year.

If you feel you just want to switch off and down tools over Christmas, then consider spending some time scheduling your social media posts and blogs, so your content can keep working while you put your feet up for a well-deserved rest.

I hope you have a very happy Christmas and a prosperous new year filled with publicity for your pet business.

Links mentioned in this post/episode

Plan Your Publicity for 2021 class sign up here.

Try the membership for a month in December sign up here.

Christmas gift guide from Scruffy Little Terrier

Christmas gift guide for terrier owners on the Paw Post

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