Can getting in the press help your pet business?
Sarah Jones – My Anxious Dog
Rachel has been absolutely amazing to me and my pet business.
I had no idea where to start and I certainly had no idea how to pitch or even put a piece together as words and writing are very difficult to me.
She supports you and encourages you to give you the confidence to try.
I love her coaching community too, it’s full of supportive pet professionals that encourage and help with any issues.
Hi, I’m Rachel Spencer
I’ve been working in the media since 1999, writing stories for local, regional and national newspapers and magazines.
Supporting small businesses and entrepreneurs like you to raise their profiles, reach more clients and make more sales.
Approaching the media can be scary but with me by your side, holding your hand through the process, you’ll soon feel like a PR pro.
Hundreds of pet business owners have had media coverage through my book, Publicity Tips for Pet Businesses, my free online Publicity Challenge and 1-1 and group coaching programmes.
There’s no need to spend lots of money on a fancy PR company to get your business in the press.
Instead, use my straight talking advice so you understand what journalists want and how to deliver it.
So, let’s keep it simple. Tell me where you want to be featured and I’ll give you down-to-earth advice on how to make it happen.
Louise Humphrey – Paws4Running
Rachel has helped me understand how to approach journalists, how to deliver the information they need and to believe in myself that my stories are worth telling.
I’ve been featured in The Telegraph, My Dog’s Life, Platinum Magazine, Women’s Running, Trail Running Magazine, my local Paper and The Daily Mail.
I’m now seen as an expert in my field, no longer nervous about putting myself out there!
Plus, I have gained new clients from being in the press. So joining Rachel’s programme has paid for itself.
I’ve worked with petpreneurs like you who’ve appeared in titles like The Guardian, The Telegraph, The Times, BBC Breakfast, The One Show, Daily Mail, Your Dog, Edition Dog, Dogs Today, Your Cat, Woman and Home, Good Housekeeping and hundreds of local newspapers, blogs and podcasts.
So if you’re ready to step into the spotlight and learn how to be your own publicist, you’re exactly where you need to be.
The simple fact is.…..Journalists need stories
Pets are family.
- One in three homes in the UK has a dog
- One in four has a cat
- A huge 3.2 million people in the UK welcomed pets into their homes in 2020.
I can show you how to generate stories about pets, pet care, and pet products that are newsworthy, interesting and will get you seen.
Learn what journalists want by tuning in to my free weekly podcast, and for regular tips sign up to my newsletter, so you never miss an episode.
And if you’d like to chat about working together, here’s how we can make that happen.
How I became a crazy dog lady
That’s what happened to me.
In 2009 I adopted Daisy, a cheeky and adorable terrier who helped me realise the joy of owning and writing about pets.
I began focusing on the pet industry, and this led to me creating an award winning pet blog, www.thepawpost.co.uk
When petpreneurs asked how they could feature in bigger publications, I started a blog, then a free five day challenge, then a coaching programme, and then a podcast.
Now my passion is coaching pet business owners, helping them find the confidence to step into the spotlight.
Daisy is no longer with us, we lost her in 2018, and Patch is now following in her pawprints.
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