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How to plan your pet business Christmas content marketing

Nov 11, 2021 | Content Marketing Tips, Podcasts

BlogChristmasContent

Are you ready for Christmas yet?

The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christmas, it’s time to start talking about it now.

In fact, if you want to get press coverage, it was time to start talking about it back in July.

That’s when all the big brands – think John Lewis and Marks and Spencer – showcase their festive creations.

When it comes to your own content on your website, in your e mails, and on your social media, you can leave it a little later though.

In this podcast episode I’m going to share simple ways to plan your Christmas content so you can chill out and enjoy the holidays.

You can listen in on the player link below or carry on reading the key points as a blog post.

 

  1. Decide what you’re going to be marketing at Christmas

Do you have a festive product? Or a service that’s centred around the holidays?

Is there something you offer during the winter that you can ‘Christmas’ up a little bit?

For example, one of my clients Emily from K9Trailtime sells Canicross starter kits.

These are the perfect gift for active dog owners who want to get fit and bond with their dog.

Plus so many people want to get healthy as a New Years Resolution, so this is perfect for a Christmas bundle.

If you have a service, can you offer a Santa’s Little Helper grooming special, a ‘how to make sure your puppy doesn’t trash the tree’ training? Or a Christmas party walk?

2. Create your core content around the Christmas offering

Depending on what you offer, it’s important to have some core content on your website where you’re talking about the offer.

So who it’s for, what it is, how it helps and the outcome.

For example, if you have a product business and make a Christmas jumper like Michelle Burgess from Scruffy Little Terrier, you might create a few blogs on the topic.

Michelle might write ‘Five best Christmas jumpers for Terrier owners’ with a round up of jumpers including hers, or ‘How to wear/style your Christmas jumper.’

Ali Smith from Rebarkable is planning a Christmas workshop for new puppy owners, so her core piece of content might be ‘How to stop your puppy trashing your Christmas tree.’

You’ll then share this core content with your social media followers and your e mail subscribers.

Always send out an e mail when you have a piece of core content go live.

3. Brainstorm with post it notes

This is my new favourite thing to do.

Take your Christmas offer and think about the different elements of it.

Rather than doing HUGE posts, break your social media promotion down to small aspects of what it does.

Here are some pointers.

What are the common questions around the product or service?

Who/what animal is the product or service for?

Who has had results from using the product/service? Share testimonials so people can picture themselves using it.

Tips around the product or service – repurpose your core content for these.

What do they get if they buy? If it’s a product, show an unboxing video or styling image. For a service, explain what will happen in the class, on the walk, during the groom.

Write three ideas for each.

4. Schedule your posts and repeat

If you’ve written three ideas for each topic, you’ll have 15 posts in total.

If you post once a day, that’s two weeks. Don’t feel you need to write more, you can share the same post twice or tweak it a little bit.

5. Bonus – try to get some press coverage

This podcast is about content marketing but what’s stopping you from trying to get some press coverage too?

If you’ve a product, look out for #journorequests for Christmas gift guides, or approach your local paper or news website and ask if they’re doing any gift round up articles.

If you’ve a service, a Christmas jumper puppy walk would make an amazing picture story.

Or if you’re putting on a special Christmas grooming or training package, can you photograph something to illustrate what’s on offer?

Again this would make a great picture story and who doesn’t love photos of animals?

So I hope that helps with your Christmas content.

Links mentioned in this episode:

My story ideas for 2022 Q and A on November 30th at 1pm – sign up here.

Michelle Burgess Scruffy Little Terrier Christmas guide:

Ali Smith Rebarkable  has a Naughty to Nice workshop for puppy owners.

Emily Thomas K9TrailTime has Christmas stockings for active dogs and a Canicross starter course for people who want to get fit in 2022.

Join my free Facebook group, www.facebook.com/groups/publicitytipsforpetbusinesses  or follow me on social media @rachelspenceruk.

For tips on pitches and press releases check out this episode, What’s the difference between a pitch and a press release.

And you can learn how to write a press release in this episode, How to write a press release for your pet business.


For tips on pitches and press releases check out this episode, What’s the difference between a pitch and a press release.

And you can learn how to write a press release in this episode, How to write a press release for your pet business.

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