Is getting in the press something a focus for you and your pet business?
Perhaps you’re thinking of hiring a PR company to do this for you?
Or considering learning how to do it yourself?
If you see the value in being seen in newspapers, news websites, magazines, TV and on the radio and you have a pet business, my Get Your Pet Business in the Press is a way for you to learn how to go about it.
Listen in to what to expect on the player link below or carry on reading the key points as a blog post.
Who is the programme for?
It’s for ambitious and passionate pet business owners who want to make an impact and let more people know about the work they do.
It’s for you if you’re interested in learning how to get in the press and understand how the media works.
You see the value, you want to get known,to share your values and your mission, and you don’t want to be a ‘best kept secret.’
Perhaps you’re fed up of battling with the algorithms and pandering to the whims of the social media platforms and you want to try something different.
You want to be in control of the message that you’re putting out into the world rather than hiring someone to be the middle person between you and the journalist.
But doing it on your own can feel overwhelming, so by being part of a coaching programme you have the support and accountability to make it happen.
How will being in the press make you feel?
People who have accomplished this say…
‘I have more self belief,’ ‘I feel validated, and not like someone who just sits at their kitchen table making things,’ ‘People sit up and listen to what I have to say,’ and ‘I feel like people take my business seriously.’
Being in the press gives you third party validation from the journalist. It’s them, not you shouting about how great your product, or how you’re an expert.
It helps build your confidence, it’s recognition of what you do, and you can stand tall and be proud.
What kind of impact does it have?
More sales, website visitors, inquiries, bookings, invitations to be on Dragon’s Den, invitations to pitch to investors, sign ups to your e mail list, followers on social media, invitations to speak at events, invitations to contribute to books, invitations to showcase their products at events, helped secure investment, helped win awards and much more.
The ‘do you know anyone who’ personal recommendations. People reply, ‘oh there was this dog trainer on the radio,’ or ‘I saw this product in Your Cat magazine.’
There’s the ‘Google’ impact. When someone searches for the thing you offer, your name keeps coming up.
And when people check you out and see your name pop up in news articles it enhances your credibility.
The dog trainer who is always in the paper, has a magazine column and is on the radio, stands out from the one who has a Facebook page.
Your business becomes more exclusive and the press works 24/7, helping attract people to you. It is a long term commitment and if you’re prepared to do the work, it will pay off.
What are the options if you want to get in the press?
You can hire a PR to do it for you, which can cost from £300 to £6000 a month with no guarantee.
You can learn loads on the internet and buy books, and there are amazing Facebook groups like FeatureMe and Lightbulb and Find Your Expert that share media opportunities.
Or join a programme where you’re given a simple framework to follow and accountability and support to learn to do it yourself.
Plus guides and resources, so every time you have a story idea, you follow the process that’s been laid out for you and get in the press.
Once you’ve learned this yourself, if you reach the point where you’d like to oursource, you know what to expect, what makes a story and can maximise your investment.
Getting in the press is challenging and most people don’t do it. If you do, you stand out from the competition, have the compound effect of being seen and reap the reward.
Is it the right time for you?
Without wanting to doom monger, we are going into a challenging time and to keep our businesses thriving it is going to take some graft and grit.
We can’t sit and wait for people to find our website or social media pages and with so many changes, relying on the platforms for income is on rocky ground.
Being in the press is easier and is more far reaching than social media. It can take as little as ten minutes to send a pitch and the article is there for decades.
Or you’re on the radio and this helps build trust in you and your business and drives inquiries.
As well as the intensive Done in a Day, you have three months of support inside my membership programme.
We have a co-working session on Zoom so you can put aside that time to dedicate to your publicity work.
You’re not just learning the thing – you’ll be doing it throughout the course and moving forward.
So how does it work?
The Get Your Pet Business in the Press course is available one to one as a day long training on Zoom.
We cover my entire programme, you have a workbook to keep all your notes in with templates, guides and checklists and access to all the recordings.
Ongoing support
The Done in a Day also includes a year in my Pets Get Visible membership community.
Read about this here: What’s inside the Pets Get Visible membership
There’s the private Facebook group where you can get feedback on your ideas, pitches, press releases and anything you’re working on.
What’s the investment?
It’s £997 and this also includes three months in my membership community worth £100.
This must be paid for in full and if you’d like to discuss this, you can book a call here.
Why I started the Get Your Pet Business in the Press programme
Back in 2009, I was working as a freelance journalist. I was on the road a lot, doing door knocks and interviewing people for all kinds of stories.
Then, I adopted my friend’s dog, Daisy, and my life changed. I didn’t want to be sat in a hot car all day, I wanted to be with her.
I started writing more about pets, and that led to me creating a pet blog in 2017, called www.thepawpost.co.uk.
Then pet businesses approached me to be on the blog, and when they realised I was a journalist, they asked about how they could go about getting media coverage.
After many e mails and social media messages sharing advice, I decided to take a month off work and sit and write a book and self publish.
That happened in 2018, and I opened a Facebook group for anyone who had any questions. That has since grown into a community and a podcast.
And some people wanted more than the book, one to one, so I started offering these, then an online course, then a membership, then a podcast.
That takes us to where I am today, where supporting small businesses is the majority of the work I do.
I believe getting in the press should be accessible for all businesses, not just TV dog trainers and high street retailers with huge budgets, so it’s why I created an affordable alternative where you can learn to do it for yourself.
Want to learn more about joining the programme?
Click here to book a call: https://calendly.com/rachelspenceruk/discovery-calls
And hear from pet businesses who have done this and the impact it’s had for them!
Suzanne Gould – from shy dog walker to trainer to the stars
Julie Maxted and how she secured 12 pieces of coverage for DogG8 in THREE MONTHS
PR superstar Karen Boyce on winning 30 pieces of press in a year
How Kim O’Donnell went from feeling invisible to selling her products worldwide
How Becky Baker turned her puppy mum struggles into the K9Nation app
In the spotlight with Katie Gwilt The Kat Lady
In the spotlight with Niki French from Puptalk
In the spotlight with Sarah Jones from My Anxious Dog
