Is getting some media coverage on your wish list for 2022?
If so, then you will love what’s in this podcast episode where I walk you through how to create a media plan for your pet business.
You’ll learn what to put into a media plan, how to come up with ideas consistently throughout the year, how long do you need to wait before you approach the media.
Plus, what you can do with everything in your media plan to make sure that your social media and the content that you create on your own platforms is relevant and helps you make more sales in your business.
And you can put this into action by joining the FREE Get Your Pet Business in the Press challenge happening January 10th to 14th – save your space here.
You can listen in on the player link below or carry on reading as a blog post.
What is a media plan?
A media plan is where you map out all the things you want to do to promote your business across the year in your pet business.
You’re gonna have things taking place in each month as we go through the calendar.
This might be launching new products, or programmes or services, or you could be waiting to hear whether you’ve won an award, or perhaps even having a business birthday.
All of these things can generate stories for the media.
So if you can plan them out beforehand, the chance of you landing some coverage is much better.
Why create a media plan?
We can get so caught up in the day to day running of our businesses that we can forget about the important stuff.
But when you’ve got essential things to share, such as new products and services, or celebrations that you want to tell people about in your business, it’s so important that you take that opportunity.
And if you’ve planned ahead, then you can make that happen and set yourself up for success when it comes to promoting your business.
How do you make a media plan?
I sit down with a pen and paper and I write down what is happening in the four quarters of the year and then keep a hold of that.
Then few months before each quarter, I plan out what it is I’m going to be talking about and the information I’m sharing on my podcast, which I then share on social media.
And there might be something in there that stands out as a potential media pitch. So I will plan to pitch to the media as well.
This has made a massive change to my business and there will be key dates in the diary that can make a change and your business to if you’re able to use them to generate media coverage.
Because it means more eyes and ears on your business and that can lead to more sales.
So keep your media plan simple. Make a plan for the whole year and then break it down into the quarters and then break it down into each month.
And then each month you’ll know what you’re going to be promoting taking away a lot of the overwhelm and mean that you get your media pitches done.
How do you decide how do you decide what to do with the information?
With your media plan, some things will stand out a strong enough to pitch to the media.
For example, a Crufts win, an award win, or expert comment piece pegged on an awareness day that’s really relevant to what you do.
They’ll be lots of things on your media plan that aren’t strong enough for media pitch but you can use for your own content marketing.
This is your blogs, podcasts, email campaigns, or social media posts.
And remember, if you do get any press coverage, you can use this in your own content marketing as well.
How to use your pet business media plan
Once you’ve got your plan, and you’ve decided what you’re going to do with all of the different ideas in there, you can break it down.
Create a quarterly plan, then a monthly plan and then go through your monthly plan each week and decide what it is that you’re going to be talking about.
So you’ll no longer be looking at a blank screen when you’re posting on social media.
And when you’ve got important things that you want to tell people about, you’ll know about it months ahead.
This means you have time to pitch to the media and also to collaborate with other people in the industry.
You can put yourself forward to feature on blogs, podcasts lives and all kinds of other things to make sure you get more eyes and ears on your products and services.
So how can you make sure your pet business media plan happens?
If you’d like some accountability and guidance, I have a workshop happening on January the fifth at 1pm on Zoom.
It’s a live workshop and I will take you through everything you need to know to create your media plan.
You’ll come away brimming with ideas and you’ll be able to implement it to make sure you get your pet business in the press in 2022.
If you would like to come along it’s £47 (newsletter subscribers get a discount) and you can sign up here.
Links mentioned in this episode:
Katie Gwilt’s website: www.TheKatLady.co.uk
Kerry Jordan’s website: www.furandfables.com
Niki French’s website: https://puptalk.co.uk/
If you found this post helpful you might enjoy How to take part in the Get In the Press Five Day challenge or How to get your pet business in the press in five simple steps