Spring is in the air which means lighter mornings and evenings, no need to wrap up and some much needed sunshine.

And we can spend more time outdoors enjoying life with our pets. 

After a dreary winter, it’s time to lift our spirits, and think of ways to connect with our customers and potential clients through our content.

Whether it’s for your website, social media or a press campaign, there’s plenty of hooks and angles you can use.

In this podcast episode are ideas to keep your product or service front of mind. 

Listen on the player link below or carry on reading the key points as a blog post.

Planning your pet business content for spring

We’re going into April tomorrow, the second quarter of 2022, and while working with animals means we’ve no shortage of cuteness to share, we need to do a little more to stand out.

If we want the people who are checking us out to feel they can trust our products or service, then some thought needs to go behind what we put out there.

This can apply to our social media and website content and any press pitches we send too.

Why create content for your pet business around the seasons?

The change in the seasons can affect our pets whether it’s the change in temperature or the environment where they walk being more dry or muddy.

Then there’s things like plants and flowers. Did you know spring plants like Daffodils, Bluebells, Azaelas, Tulips and Hyacinchs can be toxic to pets?

The change in seasons also affects our lifestyle too. In the Spring, we’re out and about more as the weather is warmer and the nights are lighter.

We might be planning a summer holiday or things to do with the children during school holidays. Pets are part of the family so their needs should be considered.

Key dates in the diary for your pet business this spring

In April, May and June we have a number of key dates.

There’s Easter in April – this year it’s 15th April for Good Friday and Easter Monday is on April 18th.

Then in May we have the early Bank Holiday on May 2nd and in the UK we have two Bank Holidays in June on the 2nd and 3rd for the Queen’s Platinum Jubilee.

Awareness days for pet businesses in April, May and June

For a full rundown of how to plan an awareness day campaign, head to this episode

How to use awareness days to get press coverage

I’ve listed some dates here, but if you’re looking for more awareness days, spend time going through a planner with awareness days in, and there are lots online like https://www.awarenessdays.com/ and on www.animalscharities.co.uk/

You can also learn how to use awareness days in your content marketing in my Pets Get Visible membership where we have a planning call at the start of each month.

Find out more here: What to expect from the Pets Get Visible Membership 

April

All month – National Pet First Aid Month

All month – Stress Awareness Month

All month – Active Dog Month

April 1st  – April Fools Day 

April 2nd – Don’t Walk Your Dog Day

April 6th – National Walking Day

April 11th – National Pet Day

April 18th – Pet Owners Independence Day

April 19th – National Cat Lady Day

April 30th – National Therapy Animals Day

May

May 1st – World Laughter Day

May 2-8th – National Pet Week

May 14th – Chihuahua Appreciation Day

May 14th – Bond With Your Dog Day

May 20th – National Rescue Dog Day

May 29th – National Dog Friendly Day

June

June 1st – 7th – Volunteers Week

June 1st – Global Running Day

June 3rd – Queen’s Platinum Jubilee 

June 4th – Hug Your Cat Day

June 8th – Best Friends Day

June 19th – Fathers Day

June 21st – International Day of Yoga

June 25th – Take Your Dog To Work Day

Want to chat about working on a publicity campaign for Spring for your pet business?

If you’d like further support, perhaps you’re thinking of creating a campaign or would like to put together a press release, do get in touch.

I’ve two new packages – a Press Release Bundle and an Awareness Day Bundle. 

With the Press Release Bundle, I help you write a press release, we find places to send it to, we find ways to repurpose it so you get maximum value.

With the Awareness Day Bundle, I’ll show you how to put together an awareness day campaign, so we create a press release, and plan your social media, e mail marketing, website content and everything you need for your day.

I’ve helped dozens of businesses create their Awareness Days and content to go with them, plus written hundreds of stories as a journalist about Awareness Days.

Both packages are £497 and you can book yours here.

Links mentioned in this episode

At the start of the episode I talked about three ladies who are supporting charities helping people and their pets in Ukraine following the Russian invasion in February 2022.

They are Kerry, Hayley and Sarah and you can find out more on their websites.

Visit Kerry Whitney’s Franky’s Bowtique here: https://www.frankysbowtique.com/

Visit Hayley Bonwick’s Handmade By Hayley here:  https://www.handmadebyhayleyb.co.uk/

Visit Sarah Mills’ Albie’s Boutique on Facebook here: https://www.facebook.com/albiesboutique/

Donate to the Underdog International appeal here: https://www.justgiving.com/fundraising/rachelspencerpfpb

If you found this post helpful, you might like How to use awareness days to get press coverage or How to plan your press coverage for 2022