Publicity for Pet Businesses podcast

Learn how to get your pet business out there so you can attract more clients and make more sales

In the spotlight with Karen Rhodes from Luxury Dog Hampers

Would you love to know what it’s like to go from being a successful pet service provider to launching a product business? And having a lightbulb moment while watching TV then turning your idea into a hugely successful brand? Karen Rhodes, founder of Luxury Dog...

In the spotlight with Karen Rhodes from Luxury Dog Hampers

How to give awesome radio interviews with Anna Webb

Is getting on the radio one of your PR goals for your pet business? Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too. Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan [&he ...

Five ways to make the most of being in a five day challenge

Are you thinking of taking part in a five day challenge and want to make the most of the time you set aside? Free online challenges provide a brilliant way to learn something new in a short space of time, delivered by an expert. You can add to your skillset and experience what it’s like […] ...

Why every pet business should have a win folder

Do you keep track of the wins in your pet business? We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff. Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy. Then, when we’re […] ...

How to create a media plan for 2022

Is getting some media coverage on your wish list for 2022? If so, then you will love what’s in this podcast episode where I walk you through how to create a media plan for your pet business. You’ll learn what to put into a media plan, how to come up with ideas consistently throughout t ...

Using your photos to get in the press with Vasi Seidman

Have you ever thought about sending your photos in to a newspaper or magazine? Often photos on their own can make a story, and while it’s usually professional photographers who are commissioned by news outlets, they do publish images from the public too. So if you have a breathtaking image, or a p ...

Get Your Pet Business in the Press in five simple steps

Is getting some press coverage something you’d love to achieve for your pet business? You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’ Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media ...

How Michelle Burgess went from pet blog to award winning pet brand

When Michelle Burgess started a pet blog, Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business. That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time [&hell ...

What happens in a Get Your Pet Business in the Press session

Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time. That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release. The sessions are held on Zoom and ...

How to work with a graphic designer with Alison Price

Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step? Investing in how your brand looks can help take you to the next level and get more people to know about what you offer. But the whole ‘brand’ thing can feel uncomfortabl ...

How to plan your pet business Christmas content marketing

Are you ready for Christmas yet? The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christmas, it’s time to start talking about it now. In fact, if you want to get press coverage, it was time to start talking about it back in […] ...

Effective ways to reach people in your local community with Collin Funkhouser

Would you love for your pet business to be the go-to pet business in your local community? Maybe you have some support locally but you want to branch out and reach more people? Perhaps you’d like to target people in your local community who aren’t on social media and be the talk of the town ...

Seven simple ways to become the go-to expert

Would you love to be the go to expert in your area of the pet industry? For your name to be on the tip of people’s tongues when what you offer crops up in conversation? Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling […] ...

Behind the scenes at the Pet Industry Federation Awards 2021

Were you at the Pet Industry Federation awards or are you thinking of entering your business in the future? The awards took place in Northampton on October 21st 2021 with 250 pet business owners coming together to celebrate the work they do. Having been postponed several times due to the Coronavirus ...

What to expect from the Courageous Content Planner and Live event with Janet Murray

Are you thinking of going to Content Marketing expert Janet Murray’s Courageous Content Live event or buying the Courageous Content planner? Janet is a social media and content marketing expert and the host of the Courageous Content podcast and helps small business owners be brave when it comes to ...

How to use a podcast for your local service business with Greg Pattison

Do you run a local pet service business and are curious as to how having a podcast might be helpful? If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast. Greg is proof that podcasts can play a vital role for those in [&hellip ...

How to use interviews in your pet business content marketing

Would you love to get started with using interviews in your pet business content? Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh. You bring a new face to your audience and it can help you build your following too. In this podcast epi ...

Pinterest tips for pet businesses with Tori Mistick

Have you heard really great things about what Pinterest can do for your pet business website? But when you’ve tried to get involved with it you feel completely overwhelmed? If you’re nodding along then my podcast with Tori Mistick is for you. Tori is a Pinterest expert based in America, where ...

How to be the perfect podcast guest

Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right? Being a guest on a podcast is a brilliant way to reach hundreds or even thousands of potential clients in a really powerful way. Because they’re listening to you, it helps you build a [&hell ...

What rescue dogs can teach us about resilience with Marie Yates from Canine Perspective

WHEN Marie Yates was touring the country talking about her book Reggie and Me she found people gravitated to her rescue Rottweiler German Shepherd cross Reggie. It sparked a lightbulb moment that led her to create an incredible social enterprise, Canine Perspective CIC, where she works with rescue d ...

Three moments you can use to generate story ideas

Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank? You know what it is you do, how you help your customers and the transformation your services might bring. With your products, it’s always so lovely to get positive […] ...

What journalists want with Marie Carter Robb from Pets Magazine

Have you been thinking of pitching to a journalist but feel a bit nervous as you’re not sure what they look for in a story? Would you love to learn what journalists want? If the answer’s yes you will love this week’s podcast with Marie Carter Robb who is editor of Pets Magazine. Ma ...

How to get maximum press coverage in minimum time with Emily Thomas

Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn’t be able to find the time? If the answer is yes then I think you’ll be inspired with this podcast episode with Emily Thomas who runs two pet [&he ...

What to expect from the Get Your Pet Business in the Press Programme

Would you love to raise the profile of your pet business by being featured in the media? If so, taking part in the 12 week Get Your Pet Business in the Press programme will give you everything you need to find stories in your pet business and share them with journalists. In this podcast episode, [&h ...

Learn how to Get Your Pet Business in the Press in five days

Would you love to learn how to get press coverage for your pet business in five days? If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that. The Get Your Pet Business in the Press challenge is taking place on Monday […] ...

SEO explained for your pet business with Malcolm Maybury

Do you have a lovely website but you’re not getting the traffic you expected? Maybe you’ve spent hours, days or even weeks making your website look stunning but you’re feeling puzzled as it’s not bringing in the leads that you hoped for? Perhaps you worked crafted it yourself but you ...

How to start a podcast for your pet business with Ant McGinley

Do you love listening to podcasts and dream of starting one of your own? Podcasting has grown massively, particularly since lockdown, and there are currently over four million* podcasts available to listen to. That’s a massive jump from just 500,000 in 2018, according to research by Podcast Insigh ...

How much advice should I give away for free in my pet business?

How much should you give away for free? In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out? Using content marketing to share your knowledge in your given field is a way of building that know, like and trust. [… ...

Get out your way and put your pet business out there with Osmaan Sharif

Is your feeling of not being good enough holding back your business? Maybe you’re always worrying that people will find out you’re not the expert and you’re constantly thinking ‘who am I to say this?’ Perhaps you’re worried about what people will say or criticise something you’ve sai ...

Sustainability and what it means for your pet business with Jo Baker

Would you love to know more about how to have an eco friendly, sustainable pet brand? Do you want to carry on doing what you love and ensure you’re caring for the environment at the same time? It can be really overwhelming considering not just your business but the planet too, there are so many [& ...

Dealing with summer holidays in your pet business content

Summer is upon us, and it may be a time where your pet business is busier than ever, or you could be experiencing a bit of a lull. After a year of unpredictable twists and turns due to the pandemic, you may be feeling a little unsure about how to make the best of the […] ...

Three steps to creating an effective content strategy for your pet business

Is creating regular content for your pet business something you would like to focus on? Maybe you’ve tried a blog, vlog or podcast but haven’t felt it’s not worked? You’ve put the effort in but ground to a halt because it didn’t feel like it was worth it? If you’re nodding your head, the ...

How to run a thriving Facebook group without the headaches with Sam Hill

Are you thinking of setting up a Facebook group for your pet business? Maybe you already have one and it’s a little bit quiet so you want to get it going again? Or you’ve got a group and you’re putting loads of time and effort into it, but you’re feeling like you’re getting nothing back? [ ...

Getting started with LinkedIn for pet professionals with Helen Pritchard

Wonder whether LinkedIn could work for your pet business? Maybe you’ve heard of it but don’t have a clue how to use it? Or – and this is sooo common – you’ve dismissed it thinking ‘LinkedIn isn’t for pets!’ It can seem scary adding another social channel string to our bow ...

How to deal with criticism from people in your industry

Have you ever posted something on your website or on social media only to be met with catty remarks from your peers? Maybe you’ve shared some advice for the customers or community you serve only to be torn apart by a competitor. Putting yourself out there, and putting your content out there, is br ...

How to make sure your blog isn't breaking the law with Catherine France

Have you ever worried about putting information on your website and social media? You might have held back from sharing advice in case you find yourself in trouble? Or perhaps you’ve wanted to share a strong opinion but worried about the potential backlash? It can feel like a lot to consider but h ...

Apps and software to help with your pet business content

Would you love to create more core content on your website regularly but find it time consuming? This post contains affiliate links meaning if you click through and buy I may be paid a small fee but this will not affect the price you pay. * denotes affiliate link. When it comes to sticking to [&hell ...

How to make sure your pet business is everywhere with Carol Ashworth

Putting you and your pet business out there can feel like a minefield.We are continually told about what we should and shouldn’t be doing, what’s right and wrong.It can feel like we’re pulled in so many directions but the reality is to be visible, it’s about finding what works for you.In thi ...

How to get started with guest blogging for your pet business

Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging role for a huge pet brand. It means her name is in front of 40,000 people on social media, really raising her profile as a dog behaviourist. I’m ...

Justine Williams from Our Family Dog on why she created Mumsnet for puppy owners

With so many homes welcoming new puppies throughout the pandemic, there is a lot of concern within the pet industry about what the future may hold for some of those dogs. Justine Williams from Our Family Dog created plan to help puppy and dog owners prepare for life after lockdown, and she’s keen ...

How losing her job in lockdown inspired Lisette Van Riel to start DoggyLottery

When Lisette Van Riel lost her job at the start of lockdown she decided she wanted to try to make a difference. She’d been working in marketing and after adopting her dog Beautie from a shelter in Dubai, she started researching about the situations dogs in rescues faced. Heartbroken at the lack of ...

How being in a membership community can raise the profile of your pet business

Working on your own is tough and running a business can feel lonely. Being part of a community such as a group coaching programme or membership can help as you have other people to support you. They understand what it’s like to be your own boss (like never switching off) and if they’re in the [& ...

Seven things to consider if you’re running a free challenge

Have you ever thought about running a free challenge so you can connect with more people in your business? Running challenges has got really popular over the last few years, ranging from fitness ones to dog training to learning skills to help your business. It’s likely that you will have joined in ...

How to use tricks to improve your pics with Liz Gregg

Would you love to learn how to take scroll stopping photos of your pet? To celebrate having fun with your dog while attracting fans and potentially clients too? Liz Gregg is a professional photographer and creator of the Instagram @blackwhite.gold account. The adventures of Elsa, Jeannie and Dolly h ...

Using a PR company versus learning how to get your own publicity

Have you thought of hiring a PR company to help raise the profile of your pet business? Maybe you’ve thought about how you’d like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go about it. If that ...

How being an award winning pet business can help you win press coverage with Kirsty Skeates

Is being an ‘Award Winning’ pet business a goal you’d like to achieve? Have you seen your colleagues celebrating after winning and wonder how they go about it? Or maybe you feel a bit weird nominating yourself for a gong? If the answer’s yes then then you will love this interview with the Qu ...

Publicity Tips From Pet Businesses

Would you like tried and tested publicity tips that have worked for other pet business owners? For them to explain how you can go about getting yourself in the spotlight? To celebrate the Publicity for Pet Businesses podcast being a year old, I’ve invited a group of petpreneurs who have landed fan ...

How to find your voice in your content with Rikki Sullivan

When it comes to creating content for your pet business, how do you feel? Do you worry about how you come across? Too formal? Too informal? Too stuffy or professional? It’s important to make the right impression with clients and prospective customers and make them feel that what we provide is righ ...

Seven ways collaborations can help you promote your pet business

Have you thought about collaborating with other people in your industry when it comes to your content? Working together with other pet professionals means you can get the word out about what you do and potentially attract more clients. Plus you get to reach a whole new audience and by bringing fresh ...

How to use content to attract journalists and influencers with Vicky Gunn

Would you love to have an influencer like Mrs Hinch rave about your pet business? If the answer’s yes, then you will LOVE this chat with Vicky Gunn from Millie’s Beach Huts who had the Queen of Clean visit. While you might think Vicky was ‘lucky’ and of course she was, having the message fro ...

Getting started with Google Analytics with Vicki Jakes

Have you ever had a nosey around your Google Analytics? If the answer is yes, then chances are that you either dived in and lost a lot of time in a Google shaped rabbit hole. Or you took one look and ran to the hills. Whatever your response, this podcast will demystify Google Analytics and [… ...

How to plan your pet business photoshoot

If you’re planning on putting yourself forward to the media with a story, or as an expert, or for a case study, it’s important to have the right images. Often, people will be ‘dropped’ from articles if photographs aren’t available. And with us putting so much content out there on social me ...

What publicity means for your business in 2021

When you think about publicity, what springs to mind? Do you think of the mainstream media? Newspapers, magazine, websites, radio and TV stations? Is it about social media, so networks like Facebook, Twitter, Instagram, LinkedIn or TikTok? Perhaps it’s about being featured on other websites owned ...

How to pitch yourself as a podcast guest

Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way. Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post. You also have the benefit of being seen as a trusted ...

How Karen Boyce got 30 pieces of coverage in a year

As dog trainers were forced to stop working during the Coronavirus pandemic, behaviourist Karen Boyce knew that media coverage would keep her front of mind with dog owners. In the past 18 months alone, Karen, from Beastly Thoughts in Wales, has been featured more than 30 times in the press, includin ...

How to create a positive mindset for 2021 with Sarah Baxter

You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie. Two years ago, after Millie needed surgery, Sarah began training as a business and personal coach with leading experts, B ...

Hannah Capon shares how pet professionals can help fight arthritis

Would you like to be able to do more to support dog owners when it comes to identifying and managing arthritis in their pets? The disease is one of the most common causes of elective euthanisia in dogs and Hannah Capon, founder of Canine Arthritis Management, wants to change this. Between 35 and 45 ...

How to plan your publicity for 2021

Would you love to put your pet business in the media spotlight for 2021? If you’re here, I think the answer might be yes. And it is completely achievable for you to win fantastic media coverage as long as you have a plan. In this podcast, I’m going to share how to put one together […] ...

Best Business Podcasts for the pet industry

Do you enjoy tuning in to podcasts to learn ways to build your pet business? There are pet business podcasts popping up all over the world where you can learn ways to boost your brand. I’ve rounded up a selection of shows that you can tune in to to improve your skills as a petpreneur. [&hellip ...

Taking the fear out of putting up prices with Sally Farrant

How do you feel about pricing? Do you feel comfortable and confident when it comes to what you charge or is it something that causes you stress and worry? In this episode Sally Farrant – aka The Pricing Queen – talks about what gets in the way of us putting up our prices. She explains [& ...

How Becky Baker turned her puppy mum struggles into the K9Nation app

When Becky Baker welcomed Cockapoo Buddy into her home five years ago she admits she didn’t quite know what had hit her. Sleepless nights, toilet training and constantly worrying whether she was doing things right led her to having the ‘puppy blues.’ But she also had a lightbulb moment – ...

How to create content to connect with new pet owners

Thanks to the Coronavirus health crisis there are more new pet owners in every town, city and village across the UK. Everywhere you go, you can’t move for pandemic puppies. Animal charities now have huge waiting lists for adoptions. And if you’re a pet business owner this is good news – be ...

Jade Statt from StreetVet and their mission to help homeless pet owners

Jade from StreetVet is my first guest in my new Change Maker series, set up to shine a light on people doing extraordinary things to help animals. Jade co-founded StreetVet along with another vet, Sam Joseph in 2016. StreetVet is a charity delivering free care for the homeless and their pets on the ...

Carla Finzel's mission for every pet to access a District Vet Nurse

Carla Finzel is a district vet nurse who is pioneering a revolutionary service allowing pets to receive the medical care they need in their own homes. It’s no longer just humans who can benefit from expert medical care at home when it’s needed. Carla is my second guest in my new Change M ...

Twelve Days of Pet Business Content Ideas

As we head into the festive season, it’s a fun time to get creative with your content. It’s vital that you keep up engagement with your pet business clients and followers over the holidays, ready for a prosperous New Year. If you find yourself drawing a bit of a blank with what to post, ...

Using case studies to raise the profile of your pet business with Jenna Sloan

If you’re looking to raise the profile of your pet business one really easy way is to put yourself forward as a case study. Case studies share their real life experiences of all kinds of things, from setting up a business in lockdown to having a pet that weighs more than you! My membership clients ...

How to create content for your pet business when you’re not a confident writer

When you start a business of your own, writing about what it is that you do or the product you create can be overwhelming. You might worry that you sound bossy, or that you’re boasting, or bigging yourself up too much. Yet we have to consistently create content for the many different communication ...

How to get your pet business found on Google with Rosie Robinson

When you Google your business name, what do you see? Do you show up in lots of places and do you think you’re ranking for the search terms your ideal customers are putting into a search engine? If working on your business is something you’re planning on doing for the next four weeks as we [&hell ...

How pet businesses are adapting to COVID with Rivka from Puppy Post

When Rivka Abecasis found a helpless puppy in an abandoned car it changed her life forever. Tiny JoeJoe was only weeks old and had been left in the vehicle that had been involved in an accident. At the time, Rivka was working in a corporate job for an insurance firm, but being an accidental puppy [& ...

Honest review of Janet Murray’s Build Your Online Audience Programme

Are you thinking of joining Janet Murray’s Build Your Online Audience membership programme? Would you like to learn how to get more eyes on your business on social media platforms and online? Perhaps you’re thinking of launching a blog or podcast or YouTube channel and you want to create a buzz ...

How to use Awareness Days to promote your pet business

Have you ever seen posts on social media about Awareness Days and National Days and thought you might like to create the same? There are days to mark all kinds of different things from fun days such as Dress Up Your Pet Day to more serious ones such as Breast Cancer Awareness Month. They’re used [ ...

How Karen Maher went from Fashion PR to Dog Trainer

Have you found your way into the pet industry as a second, third or fourth career? Did you once dream of escaping your old job to follow your passion? Karen Maher, a dog trainer and behaviourist and founder of Maher and Hound, felt the same. After 20 years working in London in fashion PR, Karen [&he ...

How to find stories in your pet business

If you’re thinking of raising awareness of your pet business in the media then the first thing you need is a story. Often, when people pitch to the media, the mistake they make is assuming reporters will want to write about them. Sadly, reporters aren’t able to write about who or what they want. ...

Taking the pain out of content planning with Janet Murray

How do you feel about content planning? Do you love it? Or find it overwhelming, like feeding a beast that is permanently hungry? If you’re in the latter group then you will love this episode with Janet Murray, a content marketing expert. Janet – aka the Content Queen – has spoken all ...

The impact of Coronavirus on pet businesses with the Pet Industry Federation

Nigel and Alexandra Baker from the Pet Industry Federation share how pet businesses have adapted and thrived post lockdown. They talk about the steps they put in place to try to protect people’s livelihoods in the early stages of lockdown when the world was turned on its head. And they share advic ...

What to do if your pitch or press release gets ignored

Are you thinking about pitching to a journalist but worry about being rejected? One of the hardest parts about putting yourself out there is the fear that you will be ignored. You might think that you have a brilliant story idea but when you pitch it, you’re met with radio silence. It can be demor ...

How PR turned Petpreneur Julie Maxted landed 12 pieces of coverage

When Julie Maxted launched her Dog G8 product last year she knew that in order for it to be successful she needed media coverage. Aged 17, she’d worked in London for a PR agency, so she already knew about the importance of having publicity. But having been out of the game for nearly 20 years [ ...

Why I've rebuilt the Publicity for Pet Businesses membership and what's inside

Is getting media coverage on the list of things you would like to achieve for your pet business? Would you like to work with journalists and be featured in newspapers, magazines or on the radio? Maybe you’ve seen other pet business owners appear in the media and wonder how you might be able to do ...

How to win press coverage from Facebook groups with Jill Foster

Finding case studies for journalists is an ever evolving process. Before social media, reporters would use their physical contacts book – a book filled with phone numbers and details of people who could help with their story. But it’s all changed thanks to platforms like Facebook and Twitter ...

Five places to pitch stories for your pet service business

Would you love to get media coverage for your pet service business but feel unsure where to start? If you’re a service provider like a dog walker, groomer, trainer or pet sitter, then it’s vital people who live nearby know about what it is that you have to offer. Having media coverage ca ...

27 ideas to help you promote your pet business

Do you ever struggled to come up with ideas to promote your pet business? With so many plates spinning, plus doing your actual job of caring for animals or making products for them, talking about what you do can be the last thing on the list. But consistently sharing how to support your clients can ...

Suzanne Gould - from shy dog walker to trainer to the stars!

When Suzanne Gould set up her dog walking company in 2017, she knew being visible would mean more clients. She started out with a Facebook page, then focused more on marketing and writing her own content. First came newsletters, then e mails, then blogs, and in 2019, she decided she wanted to get so ...

Should I contact a journalist who has already written about my area of expertise or product?

What if you’re working on a story idea or press release and you do a quick Google search and – no! Someone has just done the same story. All your hard work has gone down the pan. Or has it? Should you contact a journalist who has just written the story you want to pitch? […] ...

What's the difference between a pitch and a press release?

When I speak to business owners who are looking to get publicity for their business they usually start by asking about press releases. And that is the case whether it’s a pet business or any kind of business. Over the last few months I’ve worked with an accountant, engineering firm, artist and p ...

Make your pet business stand out on social media with Helen Motteram

Getting more engagement on social media is one of the top things people say they want to achieve in their pet businesses. The more people we can reach online, the better, and standing out on social media can lead to publicity opportunities. Helen Motteram is a dog behaviourist from Social Paws ̵ ...

How to make the most out of being featured in a competition

Taking part in media competitions and giveaways can help you raise the profile of your pet business. It can make thousands and potentially millions of people who didn’t know your brand aware of what it is you do. Competitions regularly appear in newspapers, magazines, online publications, blogs, p ...

Using photography to create a buzz around your pet business with Kerry Jordan

Who doesn’t love looking at adorable animal photos? Big or small, old or young, a fabulous animal photo is always scroll stopping! Later this month, on July 26th, it’s National Dog Photography Day, and founder Kerry Jordan plans to flood the internet with dog photos. Kerry founded the aw ...

How early do I need to contact journalists with my story?

Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch? This month is Christmas in July, an annual event where brands large and small showcase their Christmas offerings. It’s a reminder that if you’re thinking of pitching anyth ...

How Kim O'Donnell went from 'invisible' to global pet business

This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working as a school nurse, when it ca ...

Why blogging can help your pet business

Does your pet business website have a blog section? Have you thought about writing one but never quite got round to it? Or maybe you’ve started one and life got in the way. You’ve heard about the benefits when it comes to SEO and people being about to discover your products and services and thin ...

Getting started with FOMO creation with May King Tsang

Meet the UK’s one and only FOMO creator May King Tsang. She has been creating FOMO for business owners at events all over the world and says she believes FOMO is bridging the gap between social media and PR. As a pet business owner, learning new ways to reach people and be more visible is [&hellip ...

How to write a press release for your pet business

Are you thinking of pitching a story about your pet business to the media and need to write a press release? A press release is simply a document written in a certain format that means it contains all the vital information the journalist needs to write an article. In this episode I’m going to expl ...

Facebook Ads for pet businesses made easy with Jo Francis

Have you heard about amazing things people have achieved through Facebook ads but ended up frustrated when you’ve tried it for yourself? Whether you have a pet product or service business, no doubt there’s been a time where you’ve attempted setting up an ad and got stuck This week I’m speaki ...

Restart your pet business after lockdown with Dominic Hodgson

The Coronavirus crisis has meant many pet business owners have had to shut up shop completely for nearly two months. This week I’m speaking to Dominic Hodgson who runs Pack Leader Adventures and coaches petpreneurs about his five step recovery plan. Having been through a recession and tried an ...

E mail marketing made simple with Catherine Gladwyn

Has setting up an e mail list for your pet business been on the to-do list for ages? I know it’s the case for many pet business owners which is why this week I’m speaking to VA and Mailchimp expert Catherine Gladwyn. Catherine helps hundreds of small business owners get their heads around e ...

Should you invest in an online course or membership?

Have you ever thought about doing an online course? Learning online is proving increasingly popular, particularly as this podcast episode goes out at the end of April 2020 while the country is still on lockdown. While it’s so easy to hit the ‘buy now’ button, spending money on an online course ...

How to prepare for a media interview in 10 simple steps

Have you pitched an idea about your pet business to a journalist and had a positive response? First of all, congratulations! Journalists get hundreds of approaches every day from members of the public, PR companies and freelances. So, if you’ve had a reply and they want to speak to you, that� ...

How to keep in touch with your pet business clients on lockdown

Are you worried about how you’re going to keep in touch with your clients while we’re on lockdown because of Coronavirus? Do you think you might run out of things to say or come across as being insensitive or annoying? Is it better to say nothing than say something that might seem offensive, cra ...

How to create an Awareness Day with Kerry Jordan

Have you ever thought about what it might be like to create an awareness day? We see so many of them on social media and they can be created for all kinds of industries, from charities to individuals. When Kerry Jordan spotted some bizarre awareness days in a media diary, she decided to create her [ ...

How writing a book can raise the profile of your pet business

When Claire Lawrence adopted a troubled German Shepherd who had been cruelly treated and beaten she wanted to do all she could to help him. Back then, she was a teenager working as a chef, and seeing Titan bark and lunge at other dogs made her want to learn more about canine behaviour. Throwing hers ...

How to niche as a dog trainer with The Beagle Lady Kellie Wynn

This week I spoke to The Beagle Lady Kellie Wynn who resigned from her policing job last year to take up full time dog training. Now she’s specialising in training just Beagles and changing attitudes around the breed that some have labeled ‘stubborn’ and ‘untrainable’. You can listen t ...

How to pitch to journalists about Coronavirus

Are you thinking of pitching a story about Coronavirus to your local media? Newspapers, magazines, websites, radio and TV stations are running rolling coverage of what people are doing to cope with the pandemic. They need stories and information and if you’re doing something to help your commu ...

How to communicate with your pet business clients during the Coronavirus Crisis

The Coronavirus pandemic is causing so much fear and anxiety not just for people but for our pets too. Pets are part of the family and many owners are concerned about how they will get the care they need – particularly if they have to self isolate. At the time of writing, people over 70 [&hell ...

Highlights from the Kisaco Research Petcare Innovation Summit 2020

The Kisaco Research Petcare Innovation Summit is taking place in London this week with pet brands, industry experts and investors sharing what’s next for the pet industry. These were my key takeaways from the two day event. We need to be more measured in our decisions to get a pet We can get whate ...

7 questions about the Publicity for Pet Businesses coaching programme

Would you like to understand easy ways to get publicity for your pet business? The Publicity for Pet Businesses online coaching programme is for petpreneurs looking to elevate their brands through media coverage. The thought of dealing with journalists to get PR can be scary. And knowing what makes ...

How to take part in the Publicity Challenge for Pet Businesses

Would you like to get media coverage for your pet business? Maybe you’ve seen other service providers like dog walkers, trainers and groomers feature in magazines and are wondering how you can do the same. Or perhaps you’ve a product and you would love to see it feature in a gift guide or review ...

10 tips on getting free publicity from the Bella Vasta podcast

Getting free publicity for your pet business doesn’t have to be difficult as I shared this week on the Bella Vasta podcast. Have you seen other people featuring in articles in newspapers and magazines and thought you’d like to do the same? In every town and city you will find lots of newspapers, ...

7 benefits of blogging as a pet business owner

Blogging in your pet business can help you attract clients and build a connection with the ones you already have. With so many different options when it comes to promoting businesses, trying something new can be overwhelming. Blogging takes time. You have to generate ideas, write the blog, make sure ...

Get your pet business to rank on Google with Rosie Robinson

When you put the name of your pet business into Google you want to see it pop up straight away. But with many of us building our own websites, knowing how the many pieces fit together for a website to rank can be tough. I’ve done this myself. A few years ago I set up […] ...

What happens in a pet business blog planning session

Is blogging something you’d like to do as part of your pet business marketing? If the answer is yes but it’s something that you haven’t got off the ground just yet, then sitting down and planning can help. Three years ago I was in this position myself when I started my pet blog www.thepawpost. ...

Dominic Hodgson - How handing out flyers built a six figure business

When Dominic Hodgson set up his dog adventure business in 2011 he admits it was daunting. Going from selling cigarettes to caring for people’s treasured pets with no formal training and only what he knew as an owner was a leap of faith. But nearly a decade later, Pack Leader Dog Adventures has a t ...

Seven easy ways to approach a journalist

Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is that many go unopened because [& ...

Should you use a Press Release Distribution Service for your pet business?

Have you written a press release about your pet business but are struggling for ideas on how to get it out there? Maybe you’re considering using a distribution service to send it out to the media? If you don’t have the budget to hire a PR consultant or firm but want to get your business [&hellip ...

How to find the right journalist to contact with your press release

One of the things I hear over and over is how daunting it can be to approach journalists to write about your pet business. We are all scared of rejection – even as a journalist of 20 years I still am. The thought of being ignored or worst still, being told your idea is rubbish […] ...

How to reach 1 million people in a month on Facebook with Sarah Robinson

Every pet business owner I’ve met loves Facebook and wants to learn ways to reach more people on there. Navigating the platform can feel like quicksand with ever changing algorithms, fiddly pixels and having to ‘pay to play.’ Sarah Robinson, founder of Frank and Jelly’s which is a review web ...

Five places you can get media coverage for your pet business

If you’re thinking about trying to get press coverage for your pet business it can be overwhelming. Where do you even start? I thought I would go through the different places you can approach to see if they might be able to feature stories about your business. When you’re at the stage where you ...

How to use Twitter to get press coverage

Twitter is the social media platform to reach out to journalists if you’re looking for press coverage for your pet business. This week I’ve been doing a PR My Pet Biz Challenge and engaging on Twitter has been a big part of that. I’ve found pet businesses are somewhat divided when it comes to ...

How press coverage can help your pet business

Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do. But having your name and busines ...

Dos and don'ts when dealing with journalists

Putting yourself forward to the media can be daunting when you run a business, And having an insight into how best to approach a journalist can make a huge difference. Getting it wrong could mean your story idea never sees the light of day. Getting it right gives you the potential to go on to [&hell ...

Five questions to ask before paying for an online course

Have you ever thought about doing an online course? We’re all so time poor that learning online is proving increasingly popular. There’s no need to factor in travel time, you can learn in your dog walking gear or pyjamas and on a much smaller budget. Plus subjects are much more niche – you ...

How Vicky Gunn swapped the boardroom for Millie's Beach Huts

Vicky Gunn runs Millie’s Beach Huts and Millie’s Pet Services but just five years ago she was bordering on burnout as a frazzled accountant. She took her Spaniel Millie away for a day out to Walton-on-the-Naze in Essex, hired a beach hut and fell so in love with it she decided to buy one ...

How to ensure your website is PR ready with Kieran Thomas

This week I’m talking to website expert Kieran Thomas about a scenario business owners dream of – going viral. Hundreds, thousands, even millions of people trying to find out about why they do all at the same time and this can totally happen if you’re a petpreneur. Imagine your product or ...

What happens when you take a week off social media

Have you ever thought about what it would be like to go off social media for a week? Are you guilty of checking into Facebook, Twitter or Instagram or all three several times a day, or hour even? I hold my hands up – I’m guilty of this. Last Friday I jetted off to sunny […] ...

Aneisha from Scrumbles on what it’s really like in the Dragons’ Den

Were you on the edge of your seat watching Scrumbles on Dragons’ Den when they turned down Deborah Meaden’s offer? Husband and wife team Jack Walker, 32, and Aneisha Soobroyen, 31, were looking for £60,000 investment for a 10 per cent of their pet food brand. It was sooooooo tense. All the Drag ...

Dog Photographer Kerry Jordan's National Dog Photography Day goes viral

When Kerry Jordan registered National Dog Photography Day as an awareness day in 2018, she never imagined it would go viral. As she spends her days capturing pooches, she wanted to create a day where pet parents could post as many of their photos as they liked. What started as a bit of fun and [&hel ...

How to stop your pet business being seen as a side hustle

Does your pet business feel like a side hustle? In my Facebook group, I’ve had a number of people post recently saying they haven’t felt their business is taken seriously. Feeling like what you do is more of a ‘hobby’ or ‘little job’ can be crushing. It eats into your self esteem and chi ...

Learn from 20 experts in the Empowered Petpreneur series

If you’d like to learn different ways to promote your pet business that won’t cost you a penny you might like to join in the Empowered Petpreneur Series. It’s taking place online over five days next week – July 15-19th. Each day there are four seminars that you can watch online for fre ...

Build Your Audience Through Content Marketing

Regular readers will know I’m all about creating engaging and helpful content as a pet entrepreneur because of how it’s helped in my own business. As a pet blogger, I grew my blog in a short space of time. It featured in the UK Top 10 Pet Blogs five months after launching. With my journalist [&h ...

Expert Social Media Tips from Build Your Audience Live

This week I’ve been in London at Build Your Audience Live, an event run by Janet Murray, a former journalist turned marketing expert. Whatever business you’re in, whether it’s selling products like pet accessories, or a service like dog walking or pet sitting, you need an audience. Obvious, I ...

Five easy ways to collaborate on your pet business blog

You know blogging will have a positive impact on your business but how do you keep coming up with ideas? If you want to keep things fresh on your website, then consider collaborating with people and brands offering services and products that complement what you do. A few weeks ago I did a poll on [& ...

Why hire a professional photographer for your pet business

When I pitch ideas about pet businesses to journalists, one problem that comes up over and over again is the lack of suitable photographs. Often, pet business owners are so busy doing what they actually do (which is great) that things like having photoshoots aren’t considered a priority. But if yo ...

Five fears about blogging - and how you can overcome them

Is starting a blog for your pet business one of the many things on your to-do list? You know you need to get cracking but there’s so many other things to do, and it’s something that lingers at the bottom of the pile. If this sounds familiar, it’s ok. I’ve been there. In fact I […] ...

Marie Yates on her social enterprise Canine Perspective CIC

The first time I met Marie she made me cry. In a good way. We were at the Purina Better With Pets forum in Barcelona in June 2018. Marie was one of five organisations invited to speak about their work with the chance to win £75,000 prize. As it was, everyone won which was brilliant. […] ...

Ten reasons why guest blogging can help your pet business

Do you guest blog for your pet business? As well as working as a journalist and content creator, I have a pet blog www.thepawpost.co.uk and sometimes I’m asked to contribute to other websites. It’s usually a short interview or some comments on various subjects. I’ve written about blogging, car ...

How to find a story around your pet business that journalists will love

Getting coverage your pet business in a national newspaper, magazine, TV or radio show is really tough. So today I’m talking about how Kerry Jordan got her pet photography business Fur and Fables mentioned in The Sun. I’m going to explain the process we went through and how the opportunity came ...

Choosing the right clients for your pet business

Have you ever had to deal with a nightmare client? The type of person who just doesn’t get you and what you do. Who questions your decisions, despite you being the expert. Who wants to wring every last bit out of the service you offer so they get their money’s worth? Who is more likely [… ...

Kate Taylor - from the classroom to a directory for dogs!

Kate Taylor runs the doggy directory, Dotty4Paws.co.uk, a one stop place for everything a dog owner needs. A self confessed Crazy Dog Lady, Kate set up her website four years ago to help connect dog businesses with owners. We first met online in 2017 when I started my pet blog www.thepawpost.co.uk, ...

Six things I learned at the Impact Pet Business Summit

This weekend I went along to Dominic Hodgson’s Impact Pet Business Success Summit in sunny Sunderland. I was invited to talk about PR and how media coverage can help pet businesses by Dominic who is a pet marketing coach who I met a couple of years back. Dominic spoke about marketing – his g ...

Spring and Summer content ideas for pet businesses

Are you looking for inspiration for Spring and Summer content for your pet business? You know posting on your website will help attract customers but when you try to think of things to write about your mind goes blank. It happens to us all. But sometimes, a content idea can come and bash you in [&he ...

How to reach customers for your pet business if they’re not on social media

Social media is such a huge part of our lives now that we assume everyone is on there – but it’s not always the case. During lockdown there has been a rise in demand for pets with charities like the RSPCA, Dogs Trust and smaller rescues like Hope Rescue and Dogs4Rescue reporting more people ...

Katie Tovey Grindlay shares how she built her pet business

Meet Katie Tovey-Grindlay – founder of Business Wonderland, formerly known as Woof Woof Network, a consultancy and membership community for entrepreneurs. Katie helps business owners from all kinds of backgrounds by taking the overwhelm out of social media and content creation. She’s still c ...

How to write a pitch or press release about Crufts

It’s the biggest dog show in the world and if you and your dog have been to Crufts, it’s an ideal opportunity to get media coverage. The combination of cute dogs and a person from the area doing well is the perfect local media feel good story. So how do you do it? You have […] ...

Pets and Money Summit and the future of the pet industry

The first Pets and Money summit this week brought pet entrepreneurs, industry experts and investors together at the Millennium Hotel in London. Already a huge success in the States, organisers Kisaco Research decided to offer the same opportunities for brands here. Twelve pet entrepreneurs were sele ...

Why you need to find tune your content before pitching to journalists

Having the right content out there about you and your business is vital before you start sending out pitches or press releases to journalists. Think about it. You’re asking them to feature you or your product but one of the first things they are going to think is WHY? Who is this person? Why shoul ...

How creating the right content can work BETTER than PR for your pet business

What do you do when you have a message to communicate? Send out an e mail? Write a Facebook post? Share a Tweet? Post a lovely pic on Instagram? Whatever you do, there’s no right or wrong way to approach it. And having worked in mainstream media for nearly 20 years I think it’s fantastic [&helli ...

Five easy ways to create content for pet business owners

Do you love creating content? Or is it one of the dreaded things that lingers on the bottom of your to-do list? Whatever answer you give – I hear you. Because some days I’ll have a story, article, piece or content or press release to do and it writes itself. Other days I can’t string [&hel ...

How to generate ideas for content for your pet business

You know writing content is really important for your pet business. But when you sit down to write it your mind goes blank. What can you write about? Are you going to look silly? Who is going to read it? Why would anyone care? These are the questions that might go through your mind and […] ...

Why creating content is important for your pet business

Creating content on a regular basis for your pet business is vital in the online world that we live in. When we’re considering buying a product like a dog coat or new bed, or using a service such as a groomer or a pet sitter, we inevitably turn to Google. Even if we’ve had a […] ...

Publicity for Pet Businesses podcast

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